By implementing a strong and successful CRM program you can increase sales volumes, decrease sales times, reduce advertising costs, and continue to build a strong corporate brand for mere pennies.
As is always the case any sales tool is only as good as the team operating it but through a well-designed and properly implemented CRM you will be able to remain in touch with clients for years. You will be able to take advantage of their initial interest, and the monies spent to create that interest, will be distributed over the life time of their enrollment with you. What initially may be an expensive cost (per contact) becomes a minuscule cost when you contact them time and time again. You will be able to send out sales reports & promotions, newsletters, development progress reports, product surveys, neighbourhood news, new project information and the like. Retaining clients and motivating them is far less expensive than finding new clients and motivating forward. Create a strong CRM and it is like sales gold.